A persona builder is a simple system that allows online store owners like you to create buyer personas in an easy way. The idea, in the end, is to offer more practicality for you to develop, above all, your Marketing campaigns.
Specifically, " buyer persona " is an English term that means "buyer personality." A persona is, therefore, an archetype that represents all or just a portion of your target audience.
One of the main advantages of personas is that through them you and your employees can better visualize who your consumers are. In this way, it becomes possible to create more relevant advertising and generate more sales.
In this context, a persona creation tool allows you to create these archetypes faster. They generate avatars and gather important information in one place. Well, read on and get to know three such tools right away!
PERSONA CREATOR: THREE TOOLS
If you're looking for a persona builder, then why not try these (click on the titles to go to each system's website):
super persona
Super Persona is an online system with which you can create a persona in less than five minutes. To get started, just go to the Super Persona page and fill out an application. Afterwards, select an avatar and give it a name. Choose age, school level, sector you work in and tools you use, among other things. In the end, just download a PDF with the complete persona sheet, with avatar and everything.
make my persona
The Make My Persona system is very similar to Super Persona. Basically, the two are identical in the types of information they ask for before generating an archetype. The difference, however, lies in the fact that in addition to generating a PDF file at the end, Make My Persona also generates a form in the browser itself without you having to register in the tool.
Rock Content Persona Generator
The Rock Content Persona Generator, like the Super Persona, requires prior registration. Upon entering the system, you must select the persona's name, gender, age and job title. It should describe where she works, level of education, media she uses, and other information. At a certain point you must choose an avatar. In the end, the tool generates a sheet that you can download as a PDF.
COMPLETE PERSONA DATA
As you can see, these tools generate personas with basic data. However, you can complement this by inserting market statistics and numbers from Google Analytics, Hotjar, ERPs, CRMs and other software in each persona's form.
In addition, research on specific audiences and sectors of activities is published in the mainstream press. If these audiences and activities pertain to your industry, then perhaps you can supplement your persona with some data from these surveys.
The fact is, the more complete your buyer persona is, the easier and more effective it will be for you to create and segment your sponsored link campaigns , email marketing, content marketing, and other forms of advertising.
As soon as you can, click on “ Buyer persona for e-commerce ” and learn more about how to develop an ideal customer archetype for your business.
