The growth of e-commerce in Brazil continues at full speed. Even with the opening of physical commerce in the post-Covid-19 pandemic, online commerce in the country has not lost steam. Read in this article by Agência e-Plus how it is and how Tupiniquim e-commerce will be in the coming years!
E-COMMERCE GROWTH IN BRAZIL, ACCORDING TO WEBSHOPPERS 46ED
E-commerce growth in Brazil in the first half of 2022 was 6% compared to the first half of 2021, according to data from the 46th edition of the Webshoppers study conducted by NielsenIQ Ebit . The research indicated that the sector generated R$118,6 billion in sales, surpassing the R$111,8 billion of the previous period.
In this context, the percentage importance in orders by product category looks like this:
- House and decoration: 13%
- Food and drinks: 12%
- Perfumery and cosmetics: 12%
- Fashion and accessories: 9%
- Home appliances: 9%
- Sports and leisure: 6%
- Health Insurance: 6%
- babies and co: 4%
- Telephony: 4%
- Computer Technology: 4%
- Electronics: 3%
- construction and tools: 2%
With a percentage change in orders of 128%, the “Food and beverages” category had the highest growth between the first half of 2021 and 2022. As a result, it moved from 7th to 2nd in the ranking of the most important categories in e-mail. commerce in Brazil.
E-commerce growth in Brazil by regions
Also according to Webshoppers 46Ed, the Northeast region stood out in the second half of 2022 in terms of contribution to the growth of e-commerce in Brazil with a share of 47% compared to 27% of the South region, 11% of the Southeast and 7% North and Midwest.
In terms of importance in number of orders, the Southeast region led the growth of e-commerce in Brazil in the first half of 2022 with a share of 61% compared to 15% in the South region, 14% in the Northeast, 7% in the Center West and 3% from the North.
Where are purchases made?
According to the Webshoppers 46Ed study, 71% of Brazilians used e-commerce sites and combined applications to shop in the first half of 2022. Another 22% only used e-commerce sites such as virtual stores and marketplaces and only 6% used only apps to buy in the period.
GROWTH OF E-COMMERCE IN BRAZIL COMPARED TO THE REST OF THE WORLD
Do you know how e-commerce growth is performing in Brazil compared to other countries? According to a study by CupomValido , Brazil leads the ranking in online sales growth. The report indicates that the country is expected to grow almost twice the world average between 2022 and 2025. Below are the top 19 countries in the ranking and their projected growth percentages for the next three years:
- Brazil: 20,7%
- Argentina: 20,6%
- Turkey: 20,4%
- Russia: 18,7%
- India: 18,4%
- South Africa: 17,1%
- Mexico: 16,8%
- Italy: 16,5%
- Japan: 14,7%
- EUA: 14,5%
- Spain: 14,1%
- to Canada: 14%
- Australia: 13,2%
- Indonesia: 12,9%
- United Kingdom: 12,6%
- France: 11,6%
- Germany: 11,4%
- China: 4,8%
- South Korea: 3,9%
According to the CouponValido study, the world average is 11,3%. The explanation for the Brazilian leadership is that the implementation of instant payment methods such as Pix, for example, facilitate purchases; and increasingly faster deliveries have made customers in the country loyal.
In addition, another explanation for the growth of e-commerce in Brazil projected for the next 3 years to be greater than the world average is that only 49% of national consumers made at least one online purchase in the last year compared to 84% of the UK UK, 77% from the US and Japan and 74% from Germany. That is, as in developed countries online purchases already occur more frequently, the potential growth rate is higher in Brazil, for the time being.
As soon as you can, click on " E-commerce market share in Brazil " and find out the market share of online retail compared to national physical retail!
