The business data processing solutions company SAP Brazil recently published the " Consumer Propensity Study" report , which reveals statistics about e-commerce purchases.
1.000 Brazilians were interviewed between January and July 2018. According to the study, more than 70% of consumers use e-commerce to purchase products and services related to Fashion and Tourism.
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Data on e-commerce purchases from the Consumer Propensity Study
According to that research:
• 78% of consumers use e-commerce to buy fashion products;
• 74% to buy products and services related to Tourism;
• 68% to acquire products and services in the entertainment sector;
• 61% to buy electronics.
The same study showed that among consumers mainly:
• 74% buy because they are influenced by discounts and promotions;
• 47% because of discounts offered for the purchase of other items;
• 20% due to a sense of urgency (few products in stock, for example);
• 24% because of good recommendations for articles from the same brand.
The report also states that it certainly:
• 60% of consumers value improvements in the user experience;
• 49% by chatbots 24 hours to answer questions;
• 45% by augmented virtual reality;
• 41% for the possibility of trying the product before buying.
Finally, the research found that:
• 70% of consumers abandon their cart because of shipping too high;
• 41% give up when they discover lower prices on other sites;
• 39% abandon when the delivery time is too long;
• 36% decline when the product is out of stock;
• 36% give up when there is no discount or promotional code.
- Read also E-tourism leads e-commerce in France
The need to register before finalizing e-commerce purchases
A final, but no less important data from the survey by SAP Brazil is that 15% of consumers interviewed complained about the obligation to create a registration on a website before completing a purchase.
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This information is important because there are e-commerce platforms with features that alleviate the registration issue. One of them is VTEX, which comes with the SmartCheckout tool , allowing consumers to shop securely with just one click and without passwords.
