How to sell online?
Many Brazilians like you spend a good part of the day thinking about an answer to this question.
Well, you don't have to think anymore.
Next, I present 7 online marketing platforms.
Check it out!
7 PLATFORMS FOR THOSE WHO ARE THINKING ABOUT HOW TO SELL ON THE INTERNET
If you are really thinking about selling products or services online, then why not start using one of these platforms:
1 - Virtual store:
An online store is a sales website that can be developed and managed through an e-commerce platform.
VTEX , for example, is a top-of-the-line platform designed for this purpose.
In this type of platform, you can display your products in an online store.
To make sales, that store must have a steady stream of customers.
First, consumers enter the store, choose a product from their list, check out , and make the payment.
Next, you ship the product to your new customer via a shipping company or the postal service.
Finally, you call your customer or send them an email to ask if the delivery went smoothly.
In this business model, your consumers can be both people and companies.
2 - Marketplace:
A marketplace looks like an online store, but it's not.
In fact, a marketplace is a set of virtual stores.
In other words, it works like a shopping mall, only online.
However, there is something more interesting about marketplaces.
For example, a consumer can enter a marketplace, buy from multiple stores and make a single payment.
Practical, no?
That's because marketplaces use a technology called payment splitting , which distributes the total amount paid for the purchase to the participating merchants.
If you liked this way of making online sales, know that you can act on it in two ways.
First, it is possible to set up your own marketplace and convince several sellers (vendors) to act from it.
In this case, you would charge a commission on every sale made by your sellers.
The other way is to enter as a seller in third-party marketplaces.
That way, you make your sales and pay the marketplace commission.
What's left is your profit.
- Read too: "VTEX and Enjoei form a partnership that facilitates the integration of stores into the marketplace"
3 - Site:
A corporate website is a more traditional and formal sales tool.
Many companies use them to present products and services to both consumers and other companies.
The difference for online stores and marketplaces is that a website usually does not have automated purchase closing systems.
Most of the time, consumers go to a website, see the products, and then call the company that owns the website to negotiate prices.
4 - Blog:
Unlike a website, a blog is a more informal way of making sales.
A blog can have a home page, another one for products/services, another called “contact” and a fourth where the articles will be published.
One of the differences between the website and the blog is that the latter requires a constant publication of blog-posts.
Blog posts are indexed by Google and other search engines, and are later found on the internet by consumers who read them.
As you can see, blog posts attract curious consumers.
Sooner or later, these consumers end up on the blog's products/services page.
Soon after, they can contact the blog owner and place an order.
Important to mention, the blog can be integrated into a virtual store, a marketplace and also a website.
Rakunten Marketplace , for example, has a blog.
By doing this integration, you increase the number of visitors in all the referred sales channels.
5 - Affiliates:
An affiliate platform is an online portal that has several products, infoproducts and services that you can resell.
You, in this case, would be an affiliate.
In this capacity, you promote the products and services of other people or companies.
Finally, when someone buys one or more of these products or services, you are awarded a commission.
Commissions can be low, medium or high.
Therefore, it is necessary to choose very well the item to be marketed.
That is, your effort must be worth it.
Furthermore, on an affiliate platform, it is also possible to be the supplier.
- Also read the post "Affiliate System” and learn more about this subject!
6 - Social Media:
A social network is a place where groups of people with common affinities come together and create bonds.
It is possible to market products and services in this environment in different ways.
You can start by creating a page for your company, that is, a corporate fanpage.
It is worth remembering, some social networks allow the creation of a virtual store within a fanpage.
Others have an integrated marketplace, such as Facebook.
Be that as it may, in this type of platform, you can present products in simple posts.
It's a great option for anyone starting out in e-commerce.
That way, if things go well, then you can start thinking about creating something bigger like a blog, a website or even an online store.
7 - Courses:
If at this point you're still wondering how to sell on the internet, don't worry, I still have an ace up my sleeve.
This letter refers to course platforms.
In this business format, you subscribe to a platform and pay a monthly rent.
This will give you the right to create and publish online courses from this platform.
Then, just sell the training and charge a fair price.
Or, if you prefer, you can set up a school of online and face-to-face courses.
ComSchool , for example , works that way.
HOW TO SELL ON THE INTERNET: PLANNING
Okay, now that you know some online sales channels, it's time to know how to plan your entry into this sector.
For that, you can use methods like:
• Business Plan for e-commerce :
Fill out a Business Plan.
This will help you to think about Marketing, logistics, platform and product mix, among other things, in advance.
Certainly, a good plan can avoid unnecessary losses.
According to Sebrae, planned companies survive longer in the market.
• E-commerce startup :
In the " Startup e-commerce " method, you plan and execute simultaneously.
The execution of development processes, however, is controlled.
In other words, it is carried out in small batches.
This means that if there are losses, they will be as minimal as possible.
Furthermore, this method takes into account the error as an important phenomenon for learning.
In this way, you must make mistakes many times and quickly, so that you can learn faster.
But as said, errors are controlled, generate minimal losses and maximum learning.
As learning takes place, the entrepreneur uses this knowledge to optimize the company and make it grow.
DON'T FORGET TO DISCOVER
In Brazil, for every 100 unique visitors to an online sales channel, only 1 purchase.
Therefore, you need to promote your sales channels, products and services.
Therefore, I recommend hiring a Digital Marketing agency.
An agency provides advantages that contract employees cannot beat.
For example, a hired employee requires registration, payment of fees, a computer, software, training, and a Marketing department.
A Marketing department, in turn, requires maintenance, which is expensive.
But by hiring an agency, you get rid of all these disadvantages.
In addition, there will still be time left for you to dedicate yourself only to your main activity, that is, the reason for your company's existence.
