Print Marketing is a dissemination strategy with which printed graphic materials are used to present or promote brands and products, and to win and retain customers. Indeed, e-commerces like yours can use this strategy to reach and capture audiences outside the internet.
Very accessible, Print Marketing has solutions such as brochures, gifts and direct mail, for example, with which you can promote your e-commerce. In addition, it can integrate with your Digital Marketing through features such as the QR Code and short links that direct your audience to your online pages.
HOW TO USE PRINT MARKETING TO PROMOTE YOUR E-COMMERCE
Print Marketing has multiple print formats that allow you to promote your e-commerce. You can print in these formats the brand and the electronic address of your virtual store, among other information. Use, for example:
- corporate stationery: folders, envelopes, letterheads, business cards and other items;
- Brochure: materials that have only one sheet, but can be printed on both sides. They are ideal for displaying products;
- Poster: large format, very useful for promoting brands and products at various events;
- Stickers: you can distribute stickers with your brand to consumers or paste them on orders that will be delivered to your customers;
- Direct mail: letters, pamphlets, leaflets and other formats that can be sent by post to consumers;
- Brindes: mugs, flip flops, t-shirts, pens, rulers, calendars, caps and other personalized items.
The first step in using Print Marketing is to know your audience and, in this way, know which format will be most efficient. After that, decide if you want to present your brand, promote a product or retain customers.
To present your brand, formats such as corporate stationery and stickers are great. To promote products, use brochures and direct mail. And if, finally, your goal is to retain customers, then work with gifts.
ADVANTAGES OF PRINT MARKETING
Print Marketing provides several advantages for e-commerce, such as:
Direct traffic:
Many consumers who see your online store's URL in printed material type it into their mobile or desktop browser. This constitutes direct traffic , which, according to a Semrush study, is the most important ranking factor for Google.
Reconciliation with Digital Marketing:
It is possible to combine Print Marketing with Digital Marketing. To do this, simply insert QR Codes, URLs, short links and promotional codes, for example, in printed materials such as brochures, stickers, papers in general, among others. So you make consumers transition from offline to online.
New audiences:
With Print Marketing you can reach audiences that are offline. In this way, you can lead people who are viewing a brochure or other printed format in a market queue, on the bus, at an event or elsewhere, straight to your e-commerce.
Then use Print Marketing to promote your e-commerce. Reconcile this strategy with your Digital Marketing and get much better results. Thus, increase visits to your virtual store and your sales.
As soon as you can, click on " Performance Marketing " and learn how to promote it and keep an eye on the results.
