How to advertise products? First, use sponsored links for e-commerce!
How to advertise products? That's the question of the millennium, asked every day by people like you who want to increase sales in e-commerce . In fact, there are many ways to do this, but some are essential.
How to advertise products: 6 essential ways
If you want to know how to advertise products, then I recommend that you try these 6 essential ways to do it. Some of them generate more than visits and sales on your online store, they also generate subscribers. Check out:
1 – Sponsored links for e-commerce:
First, use sponsored links for e-commerce . This is perhaps the most important way to advertise your online store's products. In this format, your ads are displayed in search results on sites like Google.
In this system, you have to pay to advertise. However, it's worth it because a portion of the people who click on your ad are sure to make a purchase on your e-commerce site.
There is nothing more convenient for a consumer than going to Google to search for a product and finding it at the top of the page. Well, that's what sponsored links do. Then just click on the ad and be directed to the product page to complete the purchase.
To use sponsored links you must find the search engine ad platform of your choice. For example, how about using Google Ads or Bing Ads? Register on the platform and follow the tutorials to create your first campaign.
2 – Social Media Ads:
If you really want to sell something on your online store, then you need to quickly learn how to advertise products on Facebook and other Social Media Ads.
Social Media Ads basically work like sponsored links. That is, you register on a platform such as Facebook Ads or Twitter Ads and create a campaign. You pay to advertise, of course, but there is a payoff.
In the case of Social Media Ads, the return can occur in a variety of ways. For example, you can make Internet users like a page, sign an E-mail Marketing form or visit the sales pages of your online store.
Anyway, the main difference of sponsored links to Social Media Ads is that the ads are served only in the context of the Social Media in question. That is, they do not appear in the search results of search engines.
3 – Price comparators:
Price comparison websites are sites that aggregate product sales offers from different sellers and online stores. Just like with social media ads and sponsored links, you need to register on the platform to advertise.
Among the most used platforms in Brazil are Buscapé, Bondfaro and Zoom, among others. When an internet user is looking for a product, these platforms indicate, that is, they quote several offers with different prices and conditions.
Offers from advertiser stores appear in product lists within the comparator site. These offers can be filtered by consumers through parameters such as price or features, among others.
Indeed, consumers who compare prices are very close to making a purchase decision. So, this is a great alternative for anyone like you who is thinking about how to advertise products.
4 – Video for e-commerce:
Video for e-commerce is one of the best ways to advertise products. Through them it is possible to expose all the characteristics of a product and still make practical demonstrations.
In fact, how about hiring digital influencers to do it for you? Influencers are trusted by a wide audience. When they speak on behalf of your virtual store, part of this audience also starts to trust your business.
Now, by using this advertising format, you will also be able to carry out live product launches, reviews and unboxings. Not to mention the possibility of providing explanations on how to use a product or even comparing products.
Learn how to advertise products and, in addition, learn how to get subscribers. Both your video channel subscribers and Email Marketing subscribers, among other platforms, are people who are giving you a chance to sell something to them.
Finally, it's worth remembering that the power of video is immense. You can publish videos daily on a platform like Youtube and then embed them in your blog posts, on your social media and on your sales pages, etc.
5 – E-commerce blog:
Almost all major players such as Casas Bahia, Ponto Frio and Extra have an e-commerce blog where they expose products and educate readers until they make the decision to make a purchase.
By producing blog posts you will be able to comment on the characteristics of your products and their advantages for consumers. In the middle of blog-posts it is possible to insert links that connect directly with the sales pages of your virtual store.
Links reinforce the power of your sales pages. This, from an SEO point of view, generates better ranking in search engines. As a result, your sales pages appear more frequently in consumer searches.
Furthermore, an e-commerce blog should expose email capture forms. By getting the e-mail of undecided consumers, you can send them E-mail Marketing messages and thus educate them until they become customers of your e-commerce site.
6 – Email Marketing for e-commerce:
E-commerce email marketing is the systematic sending of messages to consumers who have signed up through the lead capture forms you have made available on your e-commerce blog, online store, social media, and other platforms.
Consumers who subscribe to email lists are often undecided. That is, they are not yet ready to buy. It's up to you to uncover their objections and offer solutions. That's what Email Marketing is for.
With E-mail Marketing it is possible to send automatic messages to targeted groups of followers. You can present the news of your online store to a group and discuss the advantages of a certain product to another.
Besides, you know those people who enter your online store, separate the products in the cart, but don't complete the purchase? So, with E-mail Marketing it is possible to send a message so that they can finish what they started.
How to advertise products: doing Digital Marketing Management
To manage digital marketing effectively, you need to be familiar with all the advertising platforms mentioned in this article, among others. Ideally, you should take courses like those offered by ComSchool . I must tell you that learning how to do this will take a considerable amount of time.
However, there is an easier and faster way to advertise products. Simply hire a Digital Marketing agency that offers Digital Marketing Management services for e-commerce.
A digital marketing agency typically has a multidisciplinary team. In other words, each team member specializes in a specific type of platform. This makes promoting e-commerce more practical, agile, and economical.
