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More profitable commerce: how to increase your e-commerce revenue?

By Tiago Moraes 3 minutes reading
More profitable commerce: how to increase your e-commerce revenue?
To have a more profitable business on the internet, use strategies such as Inbound Marketing. Image: @vectorjuice
To have a more profitable business on the internet, use strategies such as Inbound Marketing. Image: @vectorjuice

Having a more profitable trade is the dream of countless entrepreneurs who, just like you, have a virtual store and sell products via the internet. Therefore, to contribute to the realization of this dream, I bring in this post three tips that will help you sell more and better. Check it out right away!

Video: tips for a more profitable e-commerce

HOW TO HAVE A MORE PROFITABLE TRADE ON THE INTERNET?

So that you can have a more profitable business on the internet, that is, to sell more and better in your virtual stores, I recommend three very important things, here they are:

1 – Enable conversational commerce:

Conversational commerce is a mode of online commerce in which consumers can interact in real time with brands through technologies such as messaging apps, live chat apps, voice assistants, and chatbots, for example. VTEX's Suiteshare solution, for instance, allows companies like yours to sell via WhatsApp. In 2021, Tramontina increased its conversion rate by 20% using Suiteshare, according to data from the VTEX blog.

2 – Offer digital coupons:

Another strategy for making a business more profitable is offering digital coupons, which allow consumers to receive discounts or benefits when purchasing a product. This undoubtedly increases the desire to buy. In fact, 59% of consumers say that of all the different types of promotions a retailer can use, digital coupons are the most influential, according to an infographic from Invesp.

3 – Create an Inbound Marketing project:

Inbound Marketing is a marketing concept based on content publication. When applied to e-commerce, an Inbound Marketing project allows you to attract, convert, engage, and delight consumers more easily. Furthermore, this strategy provides an excellent return on investment. According to research by HubSpot cited by Flammo , 92% of companies that invest in Inbound have already achieved a positive return. In short, it can be very profitable.

Video: Learn how to create your Inbound project!

Anyway, use these and other solutions to have a more profitable business on the internet. And last but not least, have a mindset of innovation and continuous improvement. Be open to new opportunities and become much more successful online!

As soon as you can, click on " Customer Cluster " and learn about a strategy that can help you sell more in e-commerce!

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