Nowadays, Marketing Automation is a must-have resource for online stores aiming for growth. Without it, you, the store owner, are at a disadvantage compared to competitors in areas such as demand capture , conversions, time savings, and customer loyalty. Therefore, we decided to present the success story of Coimbra's Fashion, which, using resources from the E-goi platform, significantly increased its customer engagement. Read on!
HISTORY OF COIMBRA'S FASHION
The story of Coimbra's Fashion began in 2018, in Brazil, when the couple Cristiane Coimbra and Syde Andrade launched the brand on the market. The business, in the area of Women's Evangelical Fashion, is an e-commerce with operations throughout Brazil.
Furthermore, Coimbra's Fashion exports its products to other countries such as Saudi Arabia, the United States, Canada, Angola, and Switzerland, for example. The online store's catalog features items such as dresses of various types, blouses, shirts, vests, blazers , pants, shorts , and skirts, among others, in all sizes.
Over the past 6 years, Cristiane and Syde's company has gained a large clientele. As a result, the number of communication services with these clients has also increased, putting a strain on the team.
This led to the idea of hiring a Marketing Automation platform, and the chosen one was E-goi. In the founders' view, this technology could automate repetitive actions, retain more customers and generate more sales. Were they right? Keep reading and find out!
COIMBRA'S FASHION PROJECT WITH E-GOI
Coimbra's Fashion created a Marketing Automation project with the E-goi platform, which consisted of increasing the proximity of customers to the brand. This proximity had to happen efficiently and quickly. Therefore, when developing the project, the company's founders listed goals such as:
- Automate manual actions and thus generate greater time savings;
- Expand dialogue, build loyalty and, in this way, generate more sales per customer;
- Capture more demand and, in this way, drive more sales to new customers.
The project, therefore, could take Coimbra's Fashion to the next level of e-commerce. And there was no shortage of solutions from the E-goi platform for this. As you can see in the next topic, the project had everything it needed to be a success. Check it out now!
SOLUTIONS
Coimbra's Fashion has integrated E-goi with TrayCommerce, which is the e-commerce platform on which the brand's online store operates. Remember that E-goi also connects with other platforms such as VTEX, Shopify and Nuvemshop, for example, and probably with the one you, the merchant, are using right now.
In any case, with the integration, Coimbra's Fashion now has the following solutions:
- Customization of emails by inserting products from the store catalog in messages;
- Automatic welcome messages with discount coupons for new contacts and customers;
- Identification, capture of traffic source and visualization of store visitors' actions;
- Personalized message flow, according to the actions of each contact or customer;
- Personalized campaigns via E. with birthday dates and seasonal dates;
- Tracking cart abandonment data, latest sales and campaign performance.
Furthermore, with E-goi, Coimbra's can now reactivate customers who have not made purchases in the last 30 days. The platform sends automatic messages to these customers, generating more sales and increasing the store's profits. The results are impressive, check them out below!
RESULTS OF THE COIMBRAS FASHION PROJECT WITH E-GOI
With E-goi's Marketing Automation resources, especially those that allowed for the creation of personalized recommendations, Coimbra's Fashion managed to retain 30% of its contact and customer base.
This appreciation for the brand by evangelical customers is certainly generating more sales for Coimbra's Fashion throughout the year. And what's better, this is happening automatically, with less effort, more agility and greater efficiency. That's why E-goi is a technology that can be very useful in all online stores, including yours.
