
Hello, hello, friends of Agência e-Plus, how are you all? Today, I'm here to share the success story of the online store Chapéus 25, whose directors chose to migrate to the Nuvemshop e-commerce platform and it worked out very well for them. With the change, they went from 5 sales per week to 30 sales per day. That's right! Come with me and I'll tell you all about this case!
- As soon as you can, click on “Nuvemshop” and learn more about this e-commerce platform!
DISCOVER HATS 25
The company Chapéus 25 appeared in history in 2004 on the initiative of businessman Wilson Catelã, better known as Wilson dos Chapéus. At the time, Wilson was an itinerant street vendor, who set up a stall and, soon after, a store on the famous Rua 25 de Março, in São Paulo.
The physical store, called Chapéus 25, prospered and soon became one of the best-known brands in Brazil in the hat industry. The company imports hats from the United States and Ecuador and resells them in the country of carnival and football.
Among the company's main products are Panama, Pork Pie, Paris and Fedora hats, as well as English berets and hats. To import and resell these items, Chapéus 25 has a team of 20 employees.
More recently, the company's directors realized that the public had difficulty going to the physical store. It was then that they decided to implement an online store. They made a contract with a platform, but it left them hostage to a programmer. Therefore, they decided to migrate to Nuvemshop. Keep reading to find out more!
THE HATÉUS 25 PROJECT WITH NUVEMSHOP
Chapéus 25 had a precarious performance in e-commerce, as it was implemented on an e-commerce platform that was difficult to deal with. Such a platform required the services of a programmer, both for maintenance and business optimization.
Therefore, to gain greater independence and ease of intervention in the e-commerce front-end , the directors of Chapéus 25 embarked on a project with a new platform. They migrated to Nuvemshop, which provided the solutions they needed, as can be seen in the next section of this article.
SOLUTIONS
Among the solutions offered by the Nuvemshop e-commerce platform for the Chapéus 25 online store , I can mention, for example:
- Ease of installing applications: Nuvemshop has more than 150 apps for sales channels, marketing, communication, security, payments, logistics, management, statistics, dropshipping and extra features. The Chapéus 25 virtual store uses, for example, the Navegg Analytics and Notify Me When It Arrives apps, among others;
- Practicality of communicating with consumers: with Nuvemshop, Chapéus 25 very easily implemented the WhatsApp app and the jivochat in your online store. In this way, it is possible to use a chat complete to serve and connect with more and more buyers from all over Brazil.
Furthermore, Chapéus 25 integrates perfectly with Facebook, which provides a connection with the public at yet another point of contact. As a result, shortly after migrating to Nuvemshop, the store began to reap great results. Follow along!

RESULTS OF CHAPÉUS 25 WITH NUVEMSHOP
With Nuvemshop, Chapéus 25 gained more customers and grew in the national market. To give you an idea, the store went from 5 sales per week, with the old platform, to 30 to 35 sales per day with Nuvemshop. Additionally, she obtained:
- 50% increase in sales in the first week;
- 40% of the company's sales now happen via virtual store.
Ultimately, Nuvemshop redefined Chapéus 25 e-commerce. Certainly, this platform can do the same for your online store. With that in mind, below I'll explain how you can have a top e-commerce like Chapéus 25. Just take a look!
HOW TO IMPLEMENT AN ONLINE STORE WITH THE NUVEMSHOP PLATFORM?
Want to create an online store with Nuvemshop? e-Plus Agency can certainly help you with that. e-Plus Agency is an agency specializing in e-commerce, focusing on performance and expertise in headless e-commerce platforms like Nuvemshop. It can create, implement, migrate, evolve, integrate, manage, and promote your online store, as well as train and advise you on how to use this technology.
e-Plus Agency has more than a decade of experience in helping manufacturers, wholesalers and retailers like you transform your physical businesses into digital ones or migrate to platforms that are safer, more efficient, scalable and with higher performance.
This agency operates in Brazil, Portugal, Spain, Costa Rica, Ecuador and other countries. In fact, you can hire her from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now: