Marketing & Growth Cristina Sabatini in the USA: how to structure the operation to sell more.
Why does a brand that already sells in the United States still leave money on the table for every dollar invested in…
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Marketing & Growth Warming up audiences: how to prepare remarketing and lists before the media peak.
How much of your peak budget goes towards paying to appear to people who have never heard of your brand?
Marketing & Growth Seasonality and media planning in fashion: how to use the industry calendar.
Why do two fashion stores with similar products and budgets end the year with such different results? Big…
Marketing & Growth Pinterest Presents 2026: the main highlights of the event
How many stores still build their entire media plan on Meta and Google and leave Pinterest out…
Marketing & Growth Children's Day 2026: 10 tips to sell even at the last minute.
And if, two weeks before the 12th, your store still doesn't have anything ready for Valentine's Day…
Marketing & Growth Cyber Monday in Brazil: Is it worth investing beyond Black Friday?
After burning through energy, money, and inventory on Black Friday, does it make sense to invest again the following Monday? Cyber…
Marketing & Growth Loyalty programs in 2026: the shift from points to data.
The Brazilian customer loyalty market generated R$ 6,3 billion in revenue in the first quarter of 2026 alone, an increase of 11,2% compared to the same period last year.
Marketing & Growth Email marketing is not dead: the automations that still convert in 2026
Every year someone declares email marketing dead, and every year it continues to deliver one of the highest returns on investment…
Marketing & Growth Customer Day: why the date has become a key element in the digital retail calendar.
Customer Day: why the date has become a key element in the digital retail calendar.
Marketing & Growth First-party data: how to build your database without relying on third parties.
Would your e-commerce business survive tomorrow if all external sources of information about your customers disappeared? With the tightening…
Marketing & Growth Father's Day 2026: 6 last-minute strategies to sell more in e-commerce
Leaving things to the last minute is a habit of Brazilian consumers and an opportunity for those who know where to invest in the final stretch…
Marketing & Growth Paid media is booming: how to reduce dependence and sell more through your own channels.
Advertising has become more expensive and less predictable. See how email, WhatsApp, CRM, and SEO can support a portion of your sales…
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