E-commerce evaluation is one of the specialties of the Digital Marketing agency , Agência E-Plus. It's a free service that analyzes your online store in various aspects, including shopping cart abandonment.
In e-commerce, cart abandonment occurs when a potential customer enters an online store, places one or more products in the shopping cart, and moments later abandons everything and leaves without buying anything.
According to research by Ibope E-commerce , the shopping cart abandonment rate is quite high in Brazil:
• On office supply websites: 65%
• On decoration product websites: 76%
• On clothing and footwear websites: 80%
• On computer article websites: 83%
Even if your rate is below those mentioned previously, there's always a way to improve things through e-commerce evaluation and reduce this percentage even further.
How to avoid cart abandonment?
There are many situations that can make an e-consumer give up buying from your online store after having already filled their cart with products. One of them is the very high shipping.
I've addressed this logistical issue numerous times here on the blog. In one post, for example, I showed how free shipping can increase your store's average order value, and in another, I explained how fast delivery is crucial.
Also, if your e-commerce site has very complex registration and checkout procedures, the customer starts using the critical side of the brain which, in turn, starts sabotaging the sale.
To address the issue of delays, we have been working with our Digital Marketing agency 's clients on the possibility of implementing the Smartcheckout® system from the Vtex platform . This system allows for impulse purchases to be completed (in less than 15 seconds) through confirmation with just an email (without the need for passwords or other data, ensuring complete security). This prevents your potential customers from overthinking the numerous reasons why they shouldn't complete their shopping cart at your online store.
There are also dozens of other problems that can cause cart abandonment, such as the lack of security certifications, the low credibility of the store or the slowness of the system on very busy days like Black Friday.
My recommendation is that you have your e-commerce assessed by the E-Plus agency in order to solve this major problem of shopping cart abandonment and thus start to have a greater and better return soon. Call (11) 2373-5471 to learn about this free service!
