Marketing Automation or Marketing Automation is the use of automatic solutions to manage the company's Marketing. It makes it possible, for example, to reduce manual work, generate time savings and increase sales productivity, among other advantages. With Marketing automation, e-commerce companies like yours can:
- Increase the generation of leads;
- Do nutrition from leads;
- Establish service flows with chatbots;
- Create automatic posts for social networks;
- Send emails in a personalized and segmented way to consumers;
- Improve customer engagement;
- Increase Marketing productivity;
- Improve the measurability of Marketing campaigns;
- Optimize the segmentation of Marketing campaigns.
The global marketing automation market is experiencing rapid growth and will reach US$8,42 billion by 2027, expanding at a CAGR of 9,8% from 2020 to 2027, according to a forecast by Research and Markets . In other words, this is a huge opportunity that you shouldn't miss, as the advantages of riding it are significant. Keep reading to learn more!
ADVANTAGES OF MARKETING AUTOMATION
There are several advantages of Marketing Automation. With this feature you can improve the performance of your e-commerce in various activities. It allows, for example:
Reduced Marketing Overhead:
According to a study cited in a Findstack post , marketing automation reduced marketing overhead by approximately 12%. Furthermore, it increased the sales pipeline rate of B2B marketing professionals by an average of 10%.
Higher sales productivity:
Also according to Findstack, sales productivity increases by up to 14,5% after using Marketing Automation. In other words, it allows companies like yours to sell more with less effort.
Outperforming the competition:
According to the Lenskold Group, cited by Moosend , 63% of companies are outperforming competitors with the help of Marketing Automation. In other words, this resource boosts your e-commerce, making it stand out from the competition.
Increase in the number of leads:
Marketing automation makes it easier to capture leads . According to a study cited by Email Monday , 80% of users of this feature saw their number of leads grow. Furthermore, 77% experienced an increase in conversion rates.
Reduction of customer support costs:
Chatbots and marketing automation go hand in hand. With automated responses, bots allow for faster resolution of queries and reduced customer service time. According to data from the aforementioned Findstack, bots save up to 30% on customer support costs.
Time saving:
Marketing automation streamlines the work process. According to a study cited by Invesp , 74% of respondents said that the technology's ability to save time was its greatest benefit.
As you can see, with Marketing automation your e-commerce can go much further. It increases the power of your Marketing and Sales department by hundreds, maybe thousands of times. Therefore, you will be on the right track if you can use at least some automation tools.
MARKETING AUTOMATION TOOLS
There are several Marketing Automation tools that you can use in your e-commerce. Next, I will list some of them. You can immediately implement them in your e-commerce and thus obtain the advantages I mentioned in the previous topic. The following are considered Marketing Automation tools:
- RD Station Marketing: with developed by the Brazilian company Resultados Digitais (RD), RD Station Marketing has resources for automating the nutrition of leads, Email Marketing, and capture leads via forms and landing pages. Additionally, it can perform SMS and social media automation. It also has Lead Score and Lead Tracking. With these great features, RD Station Marketing software is used by more than 40.000 companies around the world, especially in Latin America;
- E-goi: platform developed in Portugal, E-goi has more than 20 Marketing Automation features. It has, for example, E-mail Marketing, SMS Marketing, voice messages, notifications web push, email capture form and e-commerce tracking. Through this platform you can capture leads and convert them into customers of your online store in an automated way. E-goi is an Omnichannel Marketing Automation platform with Artificial Intelligence;
- Shopify Flow: This system converts not only Marketing campaigns but also repetitive work processes into automated workflows. With it, you can tag customers with tags for segmentation and Marketing, reward customers with loyalty points, send SMS thank you for a purchase, etc. Furthermore, Flow allows you to automate some inventory management, fraud prevention and product evaluation processes.
Finally, you can implement one of these or other Marketing Automation tools you want in your e-commerce. This will certainly simplify tasks and speed up your advertising and sales processes, which will generate more profit for your company.
HOW TO IMPLEMENT MARKETING AUTOMATION IN E-COMMERCE
To implement Marketing Automation in your e-commerce business, turn to e-Plus Agency. e-Plus Agency is certified in the E-goi and RD Station Marketing platforms, as well as the Shopify Plus e-commerce platform, which includes the Shopify Flow system as a related app.
With the appropriate certifications, the e-Plus Agency is qualified to create, migrate, integrate, evolve and manage Marketing Automation projects for traders like you with the aforementioned technologies. She is also able to provide advisory, consultancy and training services in the sector, for you and your entire team.
It is important to mention that the e-Plus Agency has more than 10 years of tradition. Over this time she has developed e-commerce and marketing projects for more than 400 companies around the world, such as Pirelli, Xerox, Pierre Cardin, Speedo, Sonda and Gregory, among others, many of which remain clients of the agency. until today.
In effect, Agência e-Plus helped these and other companies to establish themselves and gain prominence in the online world. Well, then, do you too like the intelligent directors of these companies! Request support from the e-Plus Agency! You can contact our team at any time from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
