In e-commerce, the SEO Audit is a service for verifying the Search Engine Optimization (SEO) processes of virtual stores, marketplaces and e-commerce blogs. It aims to identify errors that make it difficult for the pages of these types of sites to obtain a good ranking in search engines such as Google, Bing and Yahoo, for example.
Thus, by discovering SEO errors, an SEO Audit allows Digital Marketing professionals to intervene and optimize sales pages and blog article pages, improving their ranking on Search Engine Results Pages (SERPs).
SEO for e-commerce
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ADVANTAGES OF DOING SEO AUDIT
As mentioned, an SEO audit identifies SEO errors so that digital marketing professionals can correct them. In effect, correcting SEO errors improves the ranking of sales pages and articles in SERPs. This allows internet users to find these pages more frequently on search engines like Google, thus increasing organic traffic.
The biggest advantage of the SEO Audit, therefore, is that by identifying errors it makes it possible to carry out optimizations that help to increase organic traffic. This is extremely important for e-commerce sites like yours because:
- 67,6% of all organic clicks are made on the top 5 results on the first page of the SERPs, according to data from Serp Watch;
- 75% of people never make it past the first page of search engines, as information from Intergrowth;
- 23,6% of e-commerce orders are directly linked to organic traffic, according to Business Insider quoted by Online Marketing Gurus blog.
The SEO Audit, in short, allows you to increase organic traffic, which increases your chances of making sales in e-commerce. In addition, it prevents your pages and your e-commerce sites from receiving penalties from search engines, among other benefits. Therefore, it is worthwhile to carry out this type of audit from time to time.
HOW TO DO AN SEO AUDIT?
A good SEO audit should occur in two steps, they are:
1 – Off-page SEO:
This refers to SEO checks to be performed on the external environment of your marketplace, online store, or e-commerce blog. Its goal is to examine whether there are links from third-party websites ( backlinks ) and whether these links are of good quality. Remember that good backlinks strengthen your pages.
2 – On-page SEO:
This covers SEO checks to be performed internally on your marketplace, online store, or e-commerce blog. For example, it involves examining whether SEO tags are present, whether there are friendly internal links, whether the relationship between SEO and UX is good, whether there is duplicate content, whether keyword stuffing is occurring , etc.
In any case, to carry out an SEO Audit it is necessary to have the right tools. Today, among the main tools used in this process are Google Analytics, Google Search Console, Semrush, Google PageSpeed Insights, Bing Webmaster Tools, Similar Web, Keyword Planner and Yoast SEO.
Most of the times, SEO Audit is done by experts. To be more precise, 84% of marketers say they outsource all or part of their SEO implementation to specialists, as per Ascend2 data cited by Online Marketing Gurus.
Therefore, to conduct SEO audits for your e-commerce site, you can turn to the experts at a Digital Marketing agency like Agência e-Plus , for example. Furthermore, whenever the topic is SEO for e-commerce , you can contact Agência e-Plus at any time via our messaging app. Click the button below to start a conversation with our team and learn more:
