If you can't get a sense of what's really happening in your online store, then you need to discover what analytics work like in deco.cx. With a combination of real-time analytics and A/B testing, the deco.cx CMS and DXP provides a clear view of your digital business, allowing you to make the right decisions at the right time and increase your revenue.
Deco.cx, for those who don't know, is a Content Management System (CMS). But it's not your average CMS. It's also a Digital Experience Platform (DXP). And, in addition, it's headless , meaning it connects to the e-commerce platform you're currently using, whatever it may be.
With deco.cx, you can create or recreate your online store using reusable components, which simplifies the development process. Furthermore, this CMS features global edge hosting which, along with other resources, allows your online store pages to load quickly regardless of where the consumer is located. Meanwhile, the analytics in deco.cx provide a perfect overview of your e-commerce's performance, allowing you to manage your online store effectively. Learn more below!
ANALYSIS TOOL IN DECO.CX
Using the analytics tool on deco.cx, you, the retailer, can closely monitor everything consumers do on your e-commerce website . Through this tool, it is possible, for example:
- Collect consumer data more efficiently, that is, without overloading or compromising the performance of the online store;
- Monitor consumer behavior in real time as they browse your store online;
- View location, device, operating system, and consumer bounce rate;
- Find out which stage of the Shopping Journey each consumer is at and, in addition, check whether they decide to continue or give up.
Analytics software like Google Analytics , for example, can take hours or even days to present data, creating a bottleneck for decision-making. But with deco.cx, you have this data in real time. This allows you to optimize the User Experience (UX) and User Interface (UI) of your e-commerce website and improve your results immediately.
NATIVE AB TEST
Another way to perform analysis in deco.cx is through its native A/B testing. Using this feature, you can test two versions of a component, such as a button or an image, and use the data to optimize your online store.
By comparing components and even pages, deco.cx AB Testing helps you quickly identify which of the two tested elements performs best and therefore deserves to remain active in your online store. It is worth implementing and using both AB Testing and analytics in deco.cx. It is a great help.
And now that you know how useful the analyses in deco.cx are, share this article with your collaborators and work partners on social media so they can also be aware of this new feature!
