AliExpress or Amazon? Which of these companies is most used by Brazilians who buy on international websites? The answer to this question comes packaged in the study entitled “Beyond Borders” by Ebanx.
Ebanx, with the support of Opinion Box, interviewed 3.000 Brazilians who bought at least once on international sites in the last 12 months, which allowed them to list the most popular brands.
That's what you can check ahead!
Also, in this same article, be sure to take a look at the topic “E-commerce cross border from Brazil to the world”.
The term “cross border”, for those who are not in the know, refers to transnational trade, that is, from one country to another.
Access and read the post “ Grupo Boticário ” as well. Learn how this Brazilian company quadrupled its sales after undergoing an internationalization process.
WHO WINS THE INTERNATIONAL SHOPPING DUEL: ALIEXPRESS OR AMAZON?
According to the aforementioned Ebanx survey, of the 3.000 Brazilians interviewed:
- 67,60% used Netflix in the last 12 months
- 60,40% were from Uber in the same period
- 28,80% used Spotify
- 23,90% bought on the AliExpress webshop
- 23,80% bought on Wish
- 18,20% made purchases at Nike
- 18,00% bought on Amazon
- 13,10% used Deezer
- 10,20% bought on Booking
- 10,00% made purchases at Decolar
As you can see, AliExpress is slightly ahead of Amazon.
In other words, the Chinese are Brazilians' favorites when it comes to “international shopping”.
In any case, the complete list includes the names of 29 companies, among them Apple Music and Expedia, among others. Access the " Beyond Borders " study now to view it!
Access and read also the article " VTEX closes partnerships that facilitate the internationalization of Brazilian online stores ".
E-COMMERCE CROSS BORDER FROM BRAZIL TO THE WORLD: HOW ABOUT SELLING ABROAD?
The cross border market will grow 25% by 2020, according to data published on the VTEX blog. In this way, the sector's sales will reach the level of US$ 900 billion.
Well, it's not possible that you, a Brazilian virtual retailer, can't get a piece of this market.
To enter this sector, start by researching the destination country of your products. See what the laws are like there. Find out what taxes you have to pay. And finally, choose an e-commerce platform that supports you for this type of operation.
Also click on “ Cross-border e-commerce ” to read a complementary article. This way, you can learn more about how to start selling your online store's products abroad.
