The e-Plus Agency recently launched the survey “Virtual Stores in Brazil”, in which it exposes data on traffic sources, outsourcing services, challenges of the e-commerce sector and tenants' intentions for the future, for example.
The study was applied to the contact base of E-commerce Brasil, currently the largest e-commerce content portal in the country. The questions were fired and answered by the shopkeepers by e-mail, and the results you can see right away. Keep reading!
VIRTUAL STORES IN BRAZIL: A RESEARCH OF THE E-PLUS AGENCY
According to the survey “Virtual Stores in Brazil” carried out by the e-Plus Agency, 85% of shopkeepers indicated social networks as their main source of traffic. In addition, another 80% marked Google Ads, 70% E-mail Marketing, 45% SEO and 25% Inbound Marketing as the main source of visits. Remembering that it was allowed to check more than one option in this question.
As for the relationship with the consumer, 95% said they use Instagram for this action, while 80% use Facebook.
Throughout the "Online Stores in Brazil" survey, retailers were also asked about outsourcing services. As a result, 80% said they outsource paid media management, 60% SEO, 55% email marketing, and 50% social media management. Furthermore, 20% stated they outsource inbound marketing and 5% customer service.
The study “Virtual Stores in Brazil” also addressed the challenges of e-commerce. At this point, 70% of merchants stated that their main challenge is to increase the conversion rate. Another 15% said it is to reduce dependence on the marketplace and 10% to increase the average ticket. Meanwhile, 5% reveal that the main challenge is to reduce dependence on paid traffic.
Regarding their future plans, 65% of retailers surveyed in the "Online Stores in Brazil" said they want to increase their investment in paid traffic . Another 65% want to invest in SEO. Additionally, 35% stated they will invest in migrating their e-commerce platform and 25% in inbound marketing. Finally, 20% will invest in email marketing and another 20% in ERP migration.
As soon as you can, click on “ e-Plus Ranking ” and discover the 50 most searched e-commerce websites in Brazil!
