For those of you who enjoy a good success story, we're going to tell you how the women's fashion company Active Truth, which started with an inventory of just 100 pieces of a single product, transformed into a global online activewear retailer . Check out this case study from the Shopify Plus platform below!
ACTIVE TRUTH HISTORY
The story of Active Truth began in 2011, when Australians Stevie Angel and Nadia Tucker moved, on the same day, to the capital of the state of Queensland, the city of Brisbane, and became neighbors. They began to share moments of life together, including sports training.
As they came and went from outdoor activities, they realized that there was little availability of sportswear for women who didn't have model bodies. So, the two decided to create a business with the purpose of filling this gap in the market.
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Thus, in 2016, Stevie and Nadia launched the e-commerce website Active Truth with zero marketing budget and an inventory of only 100 pairs of pantyhose. The website even had a logo created in Microsoft Word. They both had regular jobs and worked on the website only in their spare time. The warehouse operated from the bedrooms and living rooms of Nadia's house, and her kitchen counter became the company's office.
In 2021, due to the success of the business, the founders acquired a warehouse and headquarters in the suburbs of Meadowbrook and Nundah, in Brisbane. At the time, they were selling various activewear products such as bike shorts , jumpers , pants, maternity and postpartum leggings , among others, via Shopify.
With increased sales came the need for a more robust e-commerce platform. Since they were already successfully using Shopify, they decided to upgrade to Shopify Plus. Learn more about this story in the next section!
THE ACTIVE TRUTH PROJECT WITH SHOPIFY PLUS
Active Truth's sales growth has created a need for expansion. Therefore, the company upgraded to the Shopify Plus platform, which provides more tools and greater scalability possibilities. This new platform offers solutions that favor both local and global expansion. Keep reading to learn more!
SOLUTIONS
Among the Shopify Plus solutions for the Active Truth project we can mention, for example:
- low code: with low code usage, Shopify Plus is perfect for users who know almost nothing about programming to make updates to their online store;
- Automation: with this feature it is possible to create workflows, improve fraud management, segment and reward customers, for example, automatically;
- Crossborder: with support for content translation and more than 133 currencies around the world, Shopify Plus makes it easier to expand your e-commerce globally.
Furthermore, Shopify Plus is a headless platform that accepts the integration of third-party applications. This allows you to scale your business using ready-made and tested tools, instead of building everything from scratch. With these and other solutions, Active Truth managed to expand from a suburb of Brisbane to other cities in Australia and around the world. Check out the results below!
ACTIVE TRUTH PROJECT RESULTS WITH SHOPIFY PLUS
With Shopify Plus, Active Truth reduced its developer costs because, being low-code , it can be operated by people who don't understand programming. Now, speaking in numbers, Shopify Plus provided Active Truth with:
- 100% (twice) increase in the number of visitors to the online store;
- 200% (three times) growth in the number of online orders;
- 46% increase in the number of conversions;
- 26.000 (more than) satisfied customer reviews.
As you can see, Shopify Plus is an excellent platform for companies that want to expand their e-commerce in their own city, in adjacent cities, across the country, in neighboring countries and globally. For these and other reasons, it is worth implementing a project with this technology. Find out how to do it next!
HOW TO IMPLEMENT A PROJECT WITH THE SHOPIFY PLUS PLATFORM?
To implement an e-commerce project with Shopify Plus, turn to Agência e-Plus! Agência e-Plus has been Shopify Plus certified since 2023 and is therefore qualified to create, migrate, integrate, test, configure, upgrade , design , redesign , evolve , scale, promote, and manage projects with this technology. In addition, Agência e-Plus provides training, consulting, and support for you, the merchant, and your employees.
With more than 11 years of experience in the national and international market, the e-Plus Agency has already carried out more than 400 e-commerce and Digital Marketing projects for companies such as Xerox, Pirelli, Speedo, Pierre Cardin, Wahl Clipper, Zorba, Polo Play, Sonda, Gregory, Embelleze EU and Rede Torra in Portugal, Spain, Colombia, Ecuador, Argentina and Brazil, among other countries. You can also hire from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
