That the Coronavirus impacts e-commerce no one has any more doubts, however, how? There is not just one answer to this question, but several. And there's nothing better than resorting to statistics to get answers closer to accuracy, right?
That's why I decided to select some research on the topic. The studies that I will mention below have been published in the last three months on the internet. Together they expose a little of the e-commerce scene in Brazil, USA and China. Follow up then!
Also access and read the post “ E-commerce Contingency Plan ”. Learn how to plan and execute actions that will help you control the situation and keep your business on track during the Covid-19 crisis.
CORONAVIRUS IMPACTS E-COMMERCE: FIRST QUARTER OF 2020
This list of surveys presents data collected by eight institutions on the e-commerce and logistics landscape. I only summarized what I considered to be one of the main pieces of information for each of them. In case, however, you want to access more data, just click on the title / green colored link:
01 - NZN Intelligence (March 2020):
- 71% of Brazilians intend to increase the volume of online purchases during the Covid-19 pandemic.
02 - corebiz (February / March 2020):
- 330% was the increase in online sales in the Food segment in March (compared to February 2020).
03 - ABComm (January / February / March 2020):
- 100% (more than) was the growth of e-commerce companies, especially consumer goods, in the first quarter of 2020 compared to the same period in 2019.
04 - Buy&Trust (January / February / March 2020):
- 26,7% was the increase in Brazilian electronic retail sales over the internet in the first quarter of 2020 compared to the same period last year.
05 - EbitNielsen (January / February / March 2020):
- 972% was the jump in online consumption of products in the Health Pantry category in Brazil in early March 2020 compared to the same period in 2019.
06 - Position X (March 2020):
- 10% was the increase in the number of deliveries of industrial products made through the freight marketplace Cargo X in the last month.
07 - Quantum Metric (January / February 2020):
- 52% was the growth rate of weekly revenue in e-commerce compared to US brick-and-mortar stores over the same period in 2019.
08 - Kantar (January / February 2020):
- 55% of China's consumers are using e-commerce for shopping in this period of Covid-19 outbreak.
CONCLUSION
As can be seen, the Food and Health e-commerce sectors have been the biggest beneficiaries of the Covid-19 crisis. However, some areas such as Tourism, Hospitality and Fashion, for example, have suffered from drops in demand for services and products. Entrepreneurs who work in these last branches urgently need to create a Contingency Plan to try to mitigate the damage and find new opportunities.
Access and read the post “ Digital Marketing Strategies for Quarantine Periods ” as well. Discover how to promote your business during critical times like the Coronavirus pandemic.
