Family businesses, those formed by relatives, spouses or individually within their own homes, are the majority of e-commerces in Brazil. They contribute economically to the country and generate social impact in their regions, however, they face enormous adaptation challenges.
According to the study "Profile of Brazilian E-commerce," conducted by Big Data Corp using a sample of 23 million Brazilian websites and published by IstoÉ Dinheiro , in the context of national e-commerce:
- 73,5% are family businesses;
- 86% have less than 10 employees;
- 45,7% are individual companies;
- 68,4% sell up to 10 products online;
- 75,6% are present on social media.
These family-owned e-commerce businesses demonstrate a certain understanding of Digital Marketing and the importance of creating solid relationships with customers. However, they cannot always find the paths to growth. Keep reading to find out more about it!
FAMILY BUSINESSES IN E-COMMERCES IN BRAZIL: CHALLENGES
According to research by Big Data Corp, there was a 61% growth in the number of Brazilian e-commerce businesses with stores on at least one marketplace between 2022 and 2024. However, when it comes to the integration of physical stores with online stores, the percentage fell from 19% to 16,5% during the same period.
Given that the majority of Brazilian e-commerce companies are family businesses, a low budget for purchasing inventory prevails. Therefore, 72,3% of them work with products that cost less than R$100,00. Meanwhile, only 15% sell products above R$1.000,00.
Furthermore, these family-owned e-commerce businesses have a host of other challenges to face every day. Among these challenges we can mention, for example:
- Technological update such as adherence to e-commerce platforms Headless e CMSs Headless;
- Problems with integration, control and inventory management, especially when the company has several sales channels and several stocks;
- Difficulties with internal logistics and national distribution, especially of products sold online;
- Need for training mainly in the area of Digital Marketing and Search Engine Optimization (SEO);
- High error rate due to manual processes and lack of task and Marketing automation;
- Difficulty in maintaining high-quality customer service in order to retain more customers.
Furthermore, family businesses that make up the majority of e-commerce in Brazil face challenges such as cybersecurity, financial management, sustainability, fierce competition and low brand visibility, among others. How to overcome all this?
HOW TO OVERCOME THESE CHALLENGES?
To overcome the challenges of e-commerce and unified commerce, rely on the support of Agência e-Plus. Agência e-Plus is certified in the best e-commerce, CMS, and marketing platforms on the market, such as VTEX, Shopify Plus, Wake Commerce, Nuvemshop, Linx Commerce, Vnda , uappi, deco.cx, Google Ads, Meta Ads, RD Station Marketing, and E-goi. Therefore, it is qualified to create, migrate, configure, integrate, test, redesign, scale, evolve, promote, and manage e-commerce and digital marketing projects for companies like yours.
In addition, Agência e-Plus provides consultancy, advisory and training services in the areas of e-commerce and Digital Marketing for you, the merchant, and your employees. In effect, it helps you solve many of the challenges faced by family businesses in Brazilian e-commerce.
With over 10 years of experience, e-Plus Agency has developed e-commerce and digital marketing projects for companies such as Sonda, Yamamura, Lojas Torra , Vila Romana, Gregory , Embelleze, and Gourmenu , among others, in Brazil, Spain, Portugal, Costa Rica, Colombia, Ecuador, and Argentina. You can also hire us from anywhere in the world. Do it now! Click the button below and start a conversation via messaging app:
