Every marketing and e-commerce manager knows the battle to win the hearts and minds of consumers, and thus get them to buy from their stores instead of competitors. Collecting consumer data and qualifying leads are some of the main challenges in this context. But there is a solution.
In this article, we will present a study that addresses the difficulties and pains of publicity, which will help you increase your awareness on this subject. In addition, we will show you a tool that can reduce most of these difficulties to dust. Follow along!
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DATA COLLECTION IS ONE OF THE BIGGEST DIFFICULTIES FOR MARKETING TEAMS
Surprisingly, data collection is the activity that causes the most headaches for marketing teams in the context of e-commerce. According to the study " Marketing and Sales Panoramas 2024 ," out of 3.311 participating professionals:
- 43% said collecting data is difficult because consumer information is scattered across different tools;
- 40% revealed that generating reports is the biggest difficulty because this activity still requires a lot of human interaction, that is, it is still very manual;
- 37% responded that they understand what the leads (contacts) with the highest qualification, that is, propensity to make a purchase, is the most difficult action;
- 36% indicated that the biggest obstacle is generating reports and analyses that truly prove the efficiency of advertising campaigns;
- 36% said they have difficulty when it comes to prioritizing data analysis in their routine;
- 36% reported that the biggest bottleneck is understanding which data is really relevant for carrying out an analysis;
- 35% said that the biggest problem is understanding what the Customer Journey is, that is, the lead.
Furthermore, when asked about the main pain points of the marketing teams, 35% responded that it was increasing conversion or contact engagement. Another 12% revealed that the problem is defining offers and content that speak to their audience. Meanwhile, for 10% the biggest pain point is having a poor connection with the sales team. Finally, 10% indicated that the biggest problem is sending ready-to-buy contacts to the sales team. Check out how to solve this below!
SOLUTION FOR DATA COLLECTION AND OTHER ACTIONS
Advertising is a big challenge, but fortunately there is an excellent solution for most of the problems that Marketing teams face when they need to promote an e-commerce. This solution is the RD Station Marketing Automation and Inbound Marketing platform.
In fact, RD Station has features such as landing pages, forms, and pop-ups , which not only facilitate but also accelerate the capture of contacts. It also generates reports, which provide more practicality in handling consumer data and understanding their journeys.
Furthermore, this platform comes with Lead Scoring and Lead Tracking tools, which allow you to understand customer behavior in the online store. These tools can segment leads precisely, making it easier to nurture and qualify them.
The automation that RD Station provides for sending emails , nurturing leads , capturing contacts, and other tasks reduces manual work and errors. Ultimately, this platform makes it possible to create highly personalized campaigns that generate better conversion rates and improved results. Implement it and draw your own conclusions!
HOW TO IMPLEMENT?
To implement RD Station in your e-commerce and thus facilitate data collection and other marketing actions, rely on the support of Agência e-Plus! Agência e-Plus has been certified in RD Station since 2021 and is therefore qualified to create, implement, test, configure, optimize, evolve, perform, and manage Inbound Marketing and Marketing Automation projects with this technology for companies like yours. Get in touch!
Inbound Marketing in E-commerce
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Learn more about the e-Plus Agency!
Winner of the RD Station Revelation Award in 2021 and the RD Station Limitless Award in 2024, e-Plus Agency has already completed more than 400 major e-commerce and marketing projects for companies such as Speedo, Pierre Cardin, Xerox, Sonda, Zaffari Home, and Le Coq Sportif, for example, in Spain, Portugal, Costa Rica, Argentina, Colombia, Ecuador, and Brazil, among other places. You can also hire us anywhere in the world. To do so, click the button below and start a conversation with our team via messaging app right now:
