Philosophies like Kaizen and Lovemark's, among others, are useful for your e-commerce
How about deploying some time-tested and revered philosophies to make your e-commerce thrive? Check out this list with 4 methodologies and their principles for their use:
1. Kaizen philosophy for e-commerce:
Originating in Japan after World War II, the Kaizen philosophy has 9 principles aimed at helping companies, including e-commerce businesses, create a culture of continuous improvement.
Its principles are: learn by doing, eliminate waste, work collaboratively, increase productivity, act everywhere in the company, communicate improvements, focus on needs, people and processes.
According to this philosophy, a company cannot go a day without its employees and managers not making at least one improvement, whether small, medium or large.
2. Marcus Lemonis Philosophy:
Based in the United States, where he presents the TV show “O Sócio”, which made him famous in several parts of the world, Marcus Lemonis is a Lebanese businessman who has a fortune of approximately US$ 2 billion.
Lemonis is the CEO of Camping World and a partner in several companies where he applies his philosophy known as the " 3Ps of Marcus Lemonis ," which involves optimizing People, Products, and Processes.
In his companies, Lemonis strives to put the right people in the right places; improve products and the product mix ; and optimize processes so that they are done faster, at lower cost, and with higher quality.
3. Lovemark's Philosophy:
In the world of Marketing, “Lovemark” is considered a brand that has gained consumer trust to the point of becoming irreplaceable, even if the competitor's brand is better. The concept was created by Kevin Roberts.
Are your Lovemark's, for example, the football team, the religion, the political party, the musical band that you respectively support, believe, follow and enjoy, even if they come to do abominable things.
According to this philosophy, for a brand to become a Lovemark for people, it needs to develop the principles of Mystery, Intimacy, and Sensuality. Learn more in " How to use Lovemark's theory in e-commerce ".
4. Philosophy of Organizational Culture:
According to the "Portal Gestão" website, it was Professor Edgar Schein, PhD in Social Psychology, who coined the term " organizational culture ," now a philosophy that helps you create a unifying philosophy for your company.
Implementing an organizational culture involves creating and integrating Mission, Values, and Vision into your e-commerce business. The latter, in turn, should be linked to the company's strategic, tactical, and operational plans.
The benefits of implementing organizational culture are the standardization of colors and symbols, communication procedures and modes of action, which give your company “personality” (in this case, your e-commerce).
Study and delve into the theory and practice of these philosophies and gradually apply them to your e-commerce. They will point you in the right direction and increase your chances of success in the e-commerce market.
