TikTok users can be good buyers for brands and e-commerces that advertise on the dancing social network. This is what a survey recently launched by the sector's press reveals, the main results of which we will present below.
According to the aforementioned study conducted with over 1.000 participants by Opinion Box and published by the E-commerce Brasil portal , 33% of Brazilian TikTok users have already purchased something they saw on this social network. This represents a total of 24 to 28 million people. In other words, for entrepreneurs, especially in the e-commerce sector, this is a large market that cannot be ignored.
HOW DO TIKTOK USERS RESPOND TO DIGITAL MARKETING ON THIS SOCIAL NETWORK?
When it comes to Digital Marketing, according to the aforementioned Opinion Box study, among TikTok users:
- 40% have already purchased a product recommended by someone an influencer;
- 69% between 16 and 29 years old follow influencers on the social network;
- 34% think that ads on this social network are interesting;
- 34%, however, find ads annoying;
- 48% find ads irrelevant;
- 41% prefer to view content from the For You tab.
Furthermore, 39% prefer to consume short videos on TikTok rather than on another social network. Therefore, TikTok leads in this category. Either way, it is an excellent medium for carrying out Digital Marketing for e-commerce.
IMPORTANCE OF ADVERTISING AND INFLUENCERS ON TIKTOK SOCIAL NETWORK
As seen in the previous topic, 34% of TikTok users find ads on this social network interesting. This could represent around 28 million people interested in seeing ads in this media. Therefore, this is an audience that cannot be ignored by traders like you.
Furthermore, 40% told Opinion Box that they had already purchased a product after a recommendation from an influencer on this social network. This represents approximately 33 million Brazilians. Again, a huge audience willing to be influenced regarding online purchases.
Indeed, to make sales in a scenario like this, digital marketing with advertising campaigns and influencer strategies is essential. If done well, this can provide online retailers like you with a huge return on investment.
HOW TO CARRY OUT GOOD DIGITAL MARKETING FOR YOUR E-COMMERCE ON SOCIAL NETWORKS?
To carry out good Digital Marketing for your e-commerce among TikTok users and other social networks, use the e-Plus Agency. The e-Plus Agency dominates today's main Digital Marketing tools, such as Social Media ads and campaigns on influencer platforms such as Squid by Wake, for example.
With various certifications in platforms such as VTEX, Shopify Plus, Nuvemshop, RD Station, Meta Media Buying Professional , and Google Partner Premier , this agency is qualified to create, migrate, integrate, configure, test, evolve, scale, promote, and manage e-commerce and digital marketing projects of all sizes.
Furthermore, Agência e-Plus is 100% focused on e-commerce companies like yours. She has been in the market for more than 10 years and, in the meantime, has carried out more than 400 e-commerce and Digital Marketing projects for companies such as Pirelli and Xerox, among others, in countries such as Portugal, Spain, Costa Rica, Colombia , Ecuador, Argentina and Brazil. You can also hire from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
