Everywhere commerce drives ubiquity in shopping
Everywhere commerce is the name given to retail commerce in which the consumer is able to make purchases not only through their personal computer in the comfort of their home or inside a physical store, but from anywhere in the city, the state , from the country or the world, through the use of mobile technologies such as tablets and smartphones, and what is better: anytime.
Multi-channel, cross-channel, omni-channel and everywhere commerce
Everywhere commerce and omni-channel seem to be the same thing, but they are not:
• Multichannel:
Sales through multiple channels that do not combine or integrate;
• Cross channel:
Sales via multiple channels that combine, but do not integrate;
• Omnichannel:
Sales through multiple channels that combine and integrate;
• Everywhere commerce:
Sales via multiple channels that combine, integrate and are ubiquitous.
To better understand the difference, read more about the first three items in the article “Multi-channel, cross-channel and omni-channel in e-commerce".
Everywhere Commerce Technologies
As seen, everywhere commerce brings with it some of the characteristics of multi-channel, cross-channel and omni-channel retailers, with the difference that it is ubiquitous, that is, it is everywhere, anytime, when the consumer wants.
To make this ubiquitous experience possible, everywhere commerce simultaneously employs mobile technologies and all the applications that accompany them, such as:
• Systems of geolocation;
• Virtual reality and increased;
• Social Media;
• Mobile first;
• Logistics innovations with drones and robots, pick-up points and mobility;
These are just some of the technologies that can be used in favor of ubiquitous commerce, which allow consumers to shop from anywhere and in multiple ways.
Everywhere commerce and its advantages
From the convergence of technologies already mentioned in this article, everywhere commerce generates numerous advantages for consumers, among which I can mention:
• Interactivity with brands, physical stores and virtual stores;
• The autonomy to make purchases from anywhere, at any time;
• The practicality of searching on the cell phone and buying in the physical store;
• The functionality to search in the physical store and buy via cell phone;
• The convenience of the e-commerce pick-up and/or delivery point.
All these new situations improve not only the consumer experience, but also the sales and profits of e-commerce entrepreneurs and administrators.
Conclusion
Everywhere commerce already exists and will evolve in the coming years along with everything that is evolving in the retail universe.
Mobile technologies, which play a key role in this, are increasingly present in consumers' purses.
Read the articles "Mobile commerce surpasses desktop commerce in ad spend","Mobile commerce traffic surpasses desktop commerce for the first time"and "Mobile commerce transactions will exceed $6 trillion by 2021” and note that advances in this sector are taking place at a rapid pace.
So, if you are already or intend to get into e-commerce, take care to make a e-commerce deployment through a worthwhile platform, that is, one that evolves along with the market and that offers you all the possibilities of everywhere commerce.
