The software company SetaDigital was acquired by the specialist in retail management technologies Linx. The announcement of the purchase was published in the media last Wednesday (16).
Linx paid R$28 million in cash, however it will pay another R$8,8 million in the period from 2019 to 2021 if the financial and operational targets stipulated in the contract are met.
SetaDigital is a developer of ERP and POS software for the footwear market. It currently has 2.100 customers in this sector, including the Arezzo, Shutz and Melissa brands.
But why would Linx buy this company and not another? That's what you'll find out later in this same article. Keep reading!
Click on “ What is Linx ?” to read a complementary post. Learn about this company's main solutions for physical retail, e-commerce, and digital transformation.
WHAT ARE LINX'S OBJECTIVES WHEN PURCHASING SETADIGITAL?
By acquiring SetaDigital, Linx will be able to:
- Strengthen your cross-selling strategy:
In this way, Linx will be able to offer Linx Pay services to more than two thousand footwear industry clients registered by SetaDigital.
- Leverage new revenue stream:
If the footwear sector mainly adheres to its payment platform, Linx can increase its profits.
- Achieve greater growth for the company:
Winning over part of the Brazilian footwear businessmen, Linx will grow and become even more recognized in the footwear and fashion retail sector.
- Integrate SetaDigital ERP users to e-commerce:
To the extent that SetaDigital ERP can integrate with the Linx e-commerce platform, more physical retailers will be able to integrate with e-commerce.
Click on “ Hiper Software ” to read a complementary article. Learn how the acquisition of this company expanded Linx's options for omnichannel commerce.
SETADIGITAL ERP CAN BE INTEGRATED INTO E-COMMERCE
SetaDigital's ERP system can be integrated with various e-commerce platforms . This allows for the automation of processes such as:
- Product and customer registration
- Inserting product photos
- Updating stock and performing audits against divergences
- Creating orders and checking their status
- Transmission of tax documents
Note that if this type of integration is not done, then you will have to perform all these processes manually in your e-commerce company.
Manual processes consume a lot of time and manpower, so you should automate everything you can as soon as possible.
Automation generates savings and increases your agility. And the more agility, the greater the chances of making sales in your virtual store.
Access and read the post “ Linx buys Millennium ” as well. Understand how this acquisition strengthens omnichannel businesses like yours.
